Super Size Me! for Kids

I rarely eat fast food but I was shocked to notice that McDonald's latest invention what the "Mighty Kids Meal". This meal option is the equivalent of the Happy Meal extended.

Have we learned anything from the movie Super Size Me? Here is another example of 'brand extension' from the food giant.

For more on the Law of Extension - check out the Al Ries and Jack Trout's book - 'The 22 Immutable Laws of Marketing' (for more on the meal option, just search the company's website!).